Nordstrom Vs SAS Institute
Companies either are successful or unsuccessful. This will depend on the management strategy, which should be particularized to nature of each enterprise. There are enormous experiences in which prosperous businesses felt down because they had neither the capacity nor will for sustaining their growing by which managers become them in ephemeral successful organizations. Meanwhile, other organizations are flourishing because they pay attention and act focused on a variety of issues, such as human resources, training, work environment as well as research and development. These two scenarios: negative and positive management were able to be seen through Nordstrom and SAS organizations.
In fact, a company should sustainably maintain its growing and development over time. This is, of course, a difficult task but not impossible. The responsibility is, first of all, on manager, and secondly, on employees. For this reason, a manager should take the initiative and leadership for designing strategies, which begins by having an entrepreneurial philosophy embodied in its vision and goals. For instance, whether this is a service business, we should implement good sales practices to customers in terms of prices, promotions, services and other additional services, good treatment, and so forth. In the same way, employees should be taken into account because they are engine in an organization. If a manager changes the rules of play, afterwards the problems could present and deteriorate relationships: enterprise and employees, such as occurred at Nordstrom company, which after of being the nation’s leading specialty retailer of apparel, shoes, and accessories, began to diminish its credibility, image, reputation, and; in consequence, its profits. We should take care of our employees and giving a fair treatment. Avoiding the inequality among them, while ones make blue-collar wages others make white-collar wages. Besides, the rules in a company should be objective and transparent; on the contrary, this could generate legal problems. Surely, all of that will undoubtedly trigger in going down an organization’s competitiveness.
On the other context, when a company has ambitious but solid and objective strategies, this is able to reach being competitive on market. Indeed, one of these strategies should be oriented to market niches in which a company can develop its strengths and lead this market. Moreover, another strategy should be oriented to the research and development within an organization- key factor, such as SAS Institute does it by which annually invests more than 30% from its profits. Hence, this software company is considered among the most important software companies worldwide. In like manner, other strategies should be focused on customer in terms of listening them because the services from a company are done for them, as well as engaging them, for example, to require them feedback from employees. This is because the organization will have a better support in its activities. Additionally, another strategy should be the employees. Again, employees are very important in an organization. Often, managers take into account to customers but neglect or prove a little importance to them. This is a crazy error. Workers deserve being treated as such. They should have a good, comfortable, and pleasant work environment, motivation through its different forms circumscribed in the trust and respect towards them, and systematic training. This will allow them having a better labor performance and job satisfaction.
In brief, the decision is in our hands for managing our enterprises. We as managers should not swim against the tide. Nowadays, we are in a globalized, industrialized, and systematized market world where the efficiency, effectiveness, competitiveness, and future insight are key factors; for such, we should be coherent with our decisions and should harmonize and outline better our strategies where main stakeholders, such as customers, employees, suppliers, and enterprises should be take into account. Therefore, our strategies will be attained in so far that our stakeholders are inspired, motivated, trained, compensated, and respected. All of these issues do the management difference.